FREED & FREED pop-up in store FEBRUARY + MARCH
Apolina was born out of a desire to create a more authentic style, something exciting yet nostalgic; not a passing trend but a modern bohemian range with longevity and a sense of craft.
Apolina is designed in England but inspired by traditional handicrafts from many different cultures around the world. Scandinavian, Mexican, American and Eastern European folk art particularly inspire their embroidery designs. The Apolina colour palette looks to unusual colour combinations found in nature. The relaxed silhouettes are designed mindfully to ensure children are comfortable and able to play freely as well as ensuring an increased wear-time.
Each piece has been produced ethically and with great care in India. Apolina works with a family-run Indian manufacturer, who employs equal numbers of women and men (unusual for this industry). Ethical trading and production practices are strictly adhered to and workers are not only paid a fair wage, but they are also treated as members of the extended family.
Each item is unique due to the hand-finishing of the garment and styles are produced in limited numbers through 'small batch' production. Each style is seasonless and has been designed to be layered up or dressed down depending on the weather.