Whole beans are roasted weekly in Toronto, Canada to preserve freshness.
GG coffee beans are:
• Rich in polyphenols, a rich source of dietary antioxidants
• Perfectly formulated to compliments all the GG coffee boosters
• Tested for mold (yes mold, which is very common in commercial beans)
WHOLE BEANS v. GROUND
The most important reason is freshness because once a bean has been ground, coffee will go stale very fast! The beautiful flavour in the bean oils will evaporate once the beans are ground up, which means they need to be locked in their protective shell until coffee time, otherwise it loses about 60% of its aroma!
And let's remember that coffee oils are very delicate, which makes them an easy victim of contamination. In other words, odours that are floating around ground coffee will taint it and nobody want a hint of sautéed onion in their butter coffee!